Services

Marketing is more than advertising - it’s a strategic growth function.
I work with ambitious businesses to align sales, marketing, and product development, creating an integrated approach that drives customer acquisition, revenue generation, market expansion, and retention. Beyond commercial delivery, I support businesses in establishing marketing departments, drafting global standards and governance frameworks, and implementing technology infrastructure such as CRMs and automation platforms.

Marketing & Business Development Audit

Who it's for: Firms needing a health check.

What you get:

Review of current marketing activity, tools, and team structure
Competitor benchmarking
Identification of gaps in brand, comms, product, and business development
Practical, priority-based recommendations

Timeframe: 3–4 weeks

Marketing Strategy Build

Who it's for: Businesses that want a smart, actionable plan.

What you get:

Strategy built using SOSTAC framework
Audience segmentation and targeting
Messaging & value proposition
Channel plan and content roadmap
Budget and resource recommendations

Timeframe: 4–6 weeks

Project Support

Who it's for: Businesses needing temporary firepower.

Examples:

Campaign development
Website or brand launches
Repositioning projects
M&A communications
Martech implementation

Timeframe: Scoped per project

Operational Marketing Set-up

Who it's for: Founders or lean teams looking to scale without wasting time/budget on the wrong tools or partners.

What you get:

Audit of current set-up
Recommendations for the right tech and partners
CRM and automation setup or optimisation
Support with analytics, reporting, and integration
Strategic briefs with KPIs for agency sourcing
Shortlisting, pitch management, and onboarding oversight

Timeframe: Project-based, typically 4–8 weeks depending on scope

Marketing Team Design & Coaching

Who it's for: Marketing leaders, future leaders, or overwhelmed generalists needing support to grow, themselves or their teams.

What you get:

Guidance on team design: structure, roles, and roadmap
Help with org design, phased hiring, and recruitment briefs
Mentoring for your team or interim leadership when needed
Support with confidence, commercial clarity, and impact
Practical tools, templates, and honest feedback

Timeframe:
Ongoing or short-term sprint, tailored to your pace and priorities

Fractional Marketing Director/CMO

Who it's for: CEOs, founders, or business unit leaders who need senior marketing firepower, without the full-time overhead.

What you get:

Hands-on strategic leadership, covering brand, growth, team development, and marketing operations
A trusted partner to build (or fix) your marketing function
Execution support, from boardroom to briefing docs

Timeframe: Part-time or project-based, flexible to your needs

Rollout Comms Toolkit

Who it's for: Insurtech founders or sales leaders who want their product to land inside client organisations, not stall after the contract is signed. Ideal for start-ups selling into brokers, MGAs who lack internal comms resource to drive adoption.

What you get:

A structured internal communications plan that supports smooth tech adoption
Pre-built rollout timeline with milestones and ownership indicators
Draft internal messaging for leadership, managers, and users
Quick-start user and training materials
Feedback and testimonial framework to capture client success stories
Optional customisation to align with your client’s brand and tone of voice

Timeframe: Delivered as a one-off project (typically 3–4 weeks), with optional add-on support for live client rollouts.

Personal Brand Workshop

Who it’s for: Senior leaders, consultants, and industry experts who want to raise their visibility, attract better opportunities, and position themselves as trusted voices in their field.

What you get:

Personal brand questionnaire and workbook
1:1 strategy session to define your positioning and purpose
Values and archetype mapping to shape your authentic tone of voice
LinkedIn audit and optimisation recommendations
Content pillars and 90-day visibility plan
Optional templates for posts, outreach, and engagement tracking

Timeframe: Typically delivered over 2–4 weeks depending on depth and number of sessions

Value Proposition Workshop

Coming soon

Get in touch

Who I work with

From scale-ups to specialists, I work with anyone hungry to do better.

re/insurance brokers and carriers
MGAs
Syndicates
Insurtechs
Service providers

While my roots are firmly in insurance, my experience extends across financial services and professional services more broadly. I’ve run campaigns targeting banks, law firms, private equity and start-ups - often with complex messaging, high-value audiences, and multi-layered decision-making. That exposure has given me a practical understanding of what makes these industries tick, and how to position your offer for maximum impact.

Why it works

Because I get it.

I understand what you’re selling
I’ve sat in your seat
I don’t outsource the thinking
I connect brand to income
I challenge, then deliver

It's also rooted in business theory. I am a Chartered Marketer who's also qualified in Corporate Governance, that has applied these methodologies across multiple organisations to drive real, measurable growth