I recently joined Megan Bell on the InsHer Podcast  - a brilliant series shining a light on women shaping the future of insurance. We talked about my journey, why I started Ooshka, and what it takes to market yourself when you’ve spent your career marketing everyone else. Listen on Spotify > Listen on Apple > Highlights Finding insurance (by accident, of course): Like many people in this industry, I didn’t plan it. I joined a six-person high-net-worth broker as a PA and ended

High adoption doesn’t just protect ROI - it creates advocacy. When clients feel supported through change, they’re more likely to share results, renew, and recommend. In a relationship-driven market like London, that’s a powerful growth lever.

If you run a London Market MGA, you know the struggles - capacity is getting harder to secure, margins are thinner, and every line on the...

So why does everyone mistake marketing for advertising? Because advertising is the part everyone sees, it’s the output. But Marketing is both the inputs and the outputs. Nobody queues overnight for the new iPhone because of a billboard - they do it because of years of product design, positioning, and relentless delivery on the brand promise.

Too often, diversity is reduced to a compliance exercise. But genuine diversity is multi-dimensional. It’s about gender, ethnicity, nationality, yes, but also about age, skills, and professional background.

Insurtech’s are finding (and filling) the gaps. They’re solving real client problems, offering digital-first, data-rich, frictionless solutions. While legacy players have scale, Insurtech’s have soul – and that’s why they’re winning. And that’s exactly why they should be the next wave of acquisition targets.