Ooshka
Uisge Gaelic for water; pronounced OOSH-ka
Ooshka is named in homage to water. Water adapts, it flows, it cuts through rock over time. It can be still or unstoppable and it will always find a way through. That, to me, is good strategy - grounded in simplicity and business theory but fluid enough to move with the times and create transformation. Just like the brands I build.
A time for change
For too long, re/insurance has accepted 'good enough'. Legacy systems, legacy thinking, and legacy brands run by legacy people.
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But the world has changed. A new generation of buyers and businesses expect more: clarity, creativity and commercial strategy. Not corporate fluff.
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I didn’t start Ooshka to make noise, I started it to make change.
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I know brand is a strategic advantage. Marketing should drive income. And mediocrity? It’s expensive - trust me there's data on it!
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If you want someone who understands the financial market, the customer, the product, and how to bring it all together to grow your business - welcome.​
A different approach
In sectors like tech and FMCG, marketers are central to business growth, guiding strategy, shaping customer experience and unlocking new revenue. In B2B finance and especially in global specialty re/insurance, we're still catching up.
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Ooshka is here to change that.
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I bring rigour, clarity and commercial impact to the table, combining real industry knowledge with proven strategic frameworks like SOSTAC and MEDDIC.
I don't just make things pretty, I make them perform.
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My process starts with a clear and documented assessment: of your business objectives, market position, sales targets, internal capabilities, customer base and brand strength. Then I build a joined-up growth strategy that aligns marketing with sales, brand with bottom line, and ambition with execution.
About
Cara McFadyen, MCIM Chartered Marketer
After 15 years of marketing, and experience across insurance, from start-ups to reinsurance, I’ve come to a simple conclusion: too many companies settle for average.
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I've worked at some of the biggest names in the game. Led teams. Built brands. Generated millions in income. And sometimes I’ve walked away when the ambition wasn’t there, because I believe in doing things properly or not at all.​
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So I started this consultancy not just to “do marketing,” but to reshape how financial services businesses (mostly in the specialty insurance market) approach strategy, brand and growth.
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I’ll always challenge “we’ve always done it this way” if it’s holding you back. But I also know when to roll up my sleeves and keep the engine running. Whether you need bold transformation or just steady, strategic support, you’ll get results either way.
